User testing can help your website get off to a great start. By having potential users evaluate your website, you can collect data on any problems they may encounter, establish how long they take to do a particular task, and improve their overall experience.
Check out these reasons why you should do user testing before launching your website.
Providing a User-Friendly Website
A user-friendly website stands a much greater chance of driving users to it than one that is more difficult to navigate. Users want to be able to browse through a website with ease, and find relevant information with one or two clicks. User testing allows users to test if content is easy to read, links are working properly and match the right content, search boxes provide sufficient results, and so on.
Maintaining a Well-Structured Page Layout
Users want to land on pages that load quickly. They are also motivated to visit sites that are less cluttered and easy to scan. The use of white space, attractive texts, and appropriate font sizes and subheadings are excellent features to appeal to users. A good balance of text and images is also encouraging. User testing can help you assess how testers feel when they navigate your site.
Avoiding Irrelevant Content
Have you ever visited a website and had difficulty finding the precise information you need? Or have you encountered pointless pop-ups? Rummaging through pages and unnecessary information wastes time and drives users to check your competitors' sites, instead. User testing can avoid these issues and help ensure users visit and stay on your site.
Obtaining Feedback and Making Improvements
While testing a website, users are required to jot down their comments. Tests can also be done using video recording to capture users' expressions, when performing different activities. User testing provides you with feedback on what worked well, challenges encountered, areas for improvement, and missing pieces. It also helps you to identify common themes shared by users.
Testing Changes to Your Site
After implementing the changes to a website, further user testing should be done. Make it an ongoing process to help you identify strengths and weaknesses of a site. Testing will indicate, if the changes you made were suitable or identify new problems.
Seeing if an App Is Needed
Can users quickly access features on their mobile phones like they can on their desktops? If not, you might need to look at creating an app. While that sounds expensive, tools like Google's app maker allow you to fix the problem quickly. There are many options available for Google app maker training, as well.
If you want your website to stand out among your competitors, have people check it out first. Satisfied users will bring you sales, so test it before you launch it!
For more information, talk to companies like SysGen, Inc.